To discuss : The most effective retail strategy for manufactures goal in retailing their product.
An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.
Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.
Explanation of Solution
The most effective retail strategy for manufactures goal in retailing their product is as follows:
In the process of distributing a product the manufacture must choose the partners with the retail strategy that are friendly with the marketing objectives and brand.
Want to see more full solutions like this?
Chapter 16 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
- I need help with these two questions In the general merchandise retailing category, off-price retailers A.sell high volumes of merchandise, offer limited service, and charge lower prices B.offer a wide variety of merchandise and limited depth C.sell brand-name and designer merchandise below regular retail D.sell primarily food products The three main retail formats include all of the following except A.general merchandise retailing B.food retailing C.discount retailing D.non-store retailingarrow_forwardIn what ways wholesalers help retailers?arrow_forwardProvide an academic definition of Retail Merchandising.arrow_forward
- Explain your understanding on e retailing and what are the implication for e-retail marketing strategy.arrow_forwardHow would Trader Joe's be classified as a retail outlet in terms of ownership, level of service, and merchandise line?arrow_forwardThis is your first time advertising your own ice cream flavors. How will you begin pricing your first ever ice cream flavors against other competitors? Describe what type of retailing strategy is the best choice for your product and primary target market? Consider your current placement on the product life cycle when determining your retailing strategy.arrow_forward
- please as Retailers provide essential services for the manufacturers of the product they sell. Firstly, they overcome gaps between manufacturers and customers, and secondly, they perform a range of functions in the marketing channel. • Identify and explain one main gap between your manufacturers and customers you believe your retailer will fill. Justify your choice. • Identify the top two functions your retailer will perform for your manufacturer in the marketing channel.arrow_forwardDevelop a chart to highlight the role of each of the four main elements of the retailing mix across the four stages of the retail life cycle. Chapter 15 of :arrow_forwardWhat issues should manufacturers consider when choosing retail partnerarrow_forward
- Explain the various marketing decisions retailers must consider in designing strategies to attract and hold customers.arrow_forwardOnline retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forwardDo wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?arrow_forward
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning