The Paradox Of Repression And Nonviolent Movements (syracuse Studies On Peace And Conflict Resolution)
18th Edition
ISBN: 9780815635826
Author: Kurtz
Publisher: Syracuse University Press
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Chapter 16.5, Problem 1LO
Summary Introduction
To discuss : The 5 types of direct marketing and non-store retailing.
Non-store refers to the business which occurs outside the retail outlet. This retailing involves activities and engages various levels of customers and retailers.
Direct marketing is a type of marketing followed by the marketers to sell the products personal to the customers. In this type of marketing marketers will have direct communication with customers which helps them to know the taste and preference of the customer.
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