MARKETING; CONNECT ACCESS
MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 16.3, Problem 1PC
Summary Introduction

To determine: The difference between direct and indirect marketing channel.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place and promotion.

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