EBK BUSN
EBK BUSN
11th Edition
ISBN: 9781337671736
Author: Kelly
Publisher: YUZU
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Chapter 16, Problem 5LO
Summary Introduction

To discuss: Problems posed by changes in internet-based technologies and ways of addressing these problems.

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Measuring Online success                                                                                       Google analytics and other enterprise systems like Omniture are great in assisting companies in obtaining leads and using data collected to assist companies improve their websites. For this assignment take a look at the success stories from companies using google analytics. Click on the link below to choose a success story, once on the website make sure to click on the PDF file to view the sample company of your choice. https://www.google.com/analytics/success-stories/?product=analytics#?modal_active=none Name of the company ?   About the company   What are some of the company goals?   What was the approach in using google analytics to help the company succeed?   What was the end results from using Google analytics?
Answer the following question on business market, then compare how business markets differ from consumer markets. What is Business Marketing?   What would make a business product? Provide an example   What is relationship Marketing, name some strategic alliance in business marketing?   Name Some differences in Business VS Consumer markets and provide an example of each 1.   2.   3.   4.   5.   Name an organization in Business market and provide example of what products they offer and who may be their clients? Name an organization in Business market and provide example of what products they offer and who may be their clients?
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