EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780100665934
Author: BOVEE
Publisher: YUZU
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Chapter 16, Problem 1EYSCTP
Summary Introduction

To determine:

The performance of a business professional in an interview with a journalist

Introduction:

A media interview can boost or collapse an image of a business professional through the way a professional face it. There are diverse types of interviews such as open-ended interviews, structured interviews, group interviews etc.

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