CONNECT ONLINE ACCESS
CONNECT ONLINE ACCESS
8th Edition
ISBN: 9781259898877
Author: KINICKI
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 15.4, Problem 2SA15.2
Summary Introduction

To determine:

The improvements that can be made to increase the value of social media within the company.

Introduction:

Social media is a medium through which information is mediated through the use of computer and related technologies. Some of the examples of social media are Facebook, Twitter, blog post, LinkedIn, Wikipedia, Reddit, Pinterest, etc. Social media analytics is collecting data from the social media websites and using that data in making decisions within the company. Negative comments if any should be used in taking making improvements within the company.

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