The channel of distribution and the intermediaries participating in it. Introduction: The channel of distribution refers to the path by which the marketing intermediaries like the agents, brokers, wholesalers and retailers transport the produced goods to the consumers. It refers to the way of whole process from manufacturing to consumption.

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Chapter 15.2, Problem 1TP

Summary Introduction

To determine: The channel of distribution and the intermediaries participating in it.

Introduction:

The channel of distribution refers to the path by which the marketing intermediaries like the agents, brokers, wholesalers and retailers transport the produced goods to the consumers. It refers to the way of whole process from manufacturing to consumption.

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