UNDERSTANDING BUSINESS LL W/CONNECT
UNDERSTANDING BUSINESS LL W/CONNECT
12th Edition
ISBN: 9781264759927
Author: Nickels
Publisher: MCG
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Chapter 15.2, Problem 15.2BQ
Summary Introduction

To determine: The ways in which service utility offers add value.

Introduction: Service utility is provided by intermediaries by good and fast sales and after sale services. For example a salesman should not only provide the sales services but also after sale services to assist and help the customer should also be provided which is known as service utility.

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