MICROECONOMICS
MICROECONOMICS
5th Edition
ISBN: 9781319395018
Author: KRUGMAN
Publisher: MAC HIGHER
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Chapter 15, Problem eWYWL
To determine

Economic significance of advertising and brand names

Concept Introduction:

Advertising It is an important audio-visual form of marketing strategy blueprint to create a market value for the product through consumer persuasion to buy the goods. The campaign serves to encourage the potential consumers to purchase the advertiser’s goods/services. Billboards, websites, television, newspaper, radio etc are means to execute the business strategy imbibing elements like geographic location, demographics and income group of the target group, special offers, market share etc. It is broadly classified into three types- Informative, persuasive and reminder.

Trademark The legal protection of the brand name is done through a trademark. It implies a word, sign, symbol or graphic specific to a company or product that makes it unique and distinct from the other products/companies. It is a business asset which prevents the others from copying or taking advantage of the goodwill in the owner’s brand name.

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3. Consider the case of everyone being wealthier in the future, such as from a positive productivity shock (computers, internet, robotics, AI). A. Begin from the baseline preferences and endowments. Give both people an endowment of 1000 pounds for the first period and 1100 pounds for the second. AI increases the supply of second period goods by 10%. Note that there is now a total of 2000 pounds in the first period and 2200 pounds in the second. Determine the equilibrium interest rate. r = % B. Begin from the baseline preferences and endowments. Give both people an endowment of 1100 pounds for the first and 1100 pounds for the second periods. AI increases the supply in all periods by 10%. Note that there are now 2200 pounds in the first period and 2200 pounds in the second. Determine the equilibrium interest rate. r = % C. Explain how productivity and the real rate are connected. Write at least five sentences.
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