The Clif Bar Company is into making wholesome natural ingredients. The mission was to attain sustainable growth by checking both technology and only organic raw materials. In 2003, it stated that the products are 70% certified organic materials. Interpretation: The issues or risks to sustainability faced by Clif Bar & Company if it chooses to expand to internal markets.

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Chapter 15, Problem 3VC

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Case Summary: The Clif Bar Company is into making wholesome natural ingredients. The mission was to attain sustainable growth by checking both technology and only organic raw materials. In 2003, it stated that the products are 70% certified organic materials.

Interpretation:The issues or risks to sustainability faced by Clif Bar & Company if it chooses to expand to internal markets.

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