Case summary:
The Company C is a retailer that offers certain unique and unusual products which is more expensive but in good quality. Company C carrying only lesser amount of products than its competitors. It prefers only name brand products and some luxury products.
The Company C offers best prices for everything and try to be a toughest negotiator in the business. The Company reached the financial success through lower inventory turnover rate. The selling of fast moving goods leads the company in to merchandise than its competitors. The employees of the company are highly productive and loyal to the company because of higher wages and array of benefits. This also leads to reduce the cost.
The Company C is moving in to fourth decade with a leading market position strong financial performance, millions of satisfied customers and greater annual sales.
To discuss:. Whether Company C leverage its brand name to to build any conventional store or grocery stores in a particular area.
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