UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 3CE
Summary Introduction
To determine: The task performed, skills needed, pay and opportunity outlook of the wholesale and manufacturing sales representative.
Introduction:
Wholesale and manufacturing sales representative sell the goods for producers or the wholesalers to government agencies, businesses and other organizations.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How do wholesalers add value to the distribution process for manufacturers and retailers?
Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…
As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.
Chapter 15 Solutions
UNDERSTANDING BUSINESS
Ch. 15.1 - Prob. 15.1AQCh. 15.2 - Prob. 15.2AQCh. 15.2 - Prob. 15.2BQCh. 15.2 - Prob. 1TPCh. 15.2 - Prob. 2TPCh. 15.2 - Prob. 3TPCh. 15.2 - Prob. 4TPCh. 15.3 - Prob. 15.3AQCh. 15.4 - Prob. 5TPCh. 15.4 - Prob. 6TP
Ch. 15.5 - Prob. 15.5AQCh. 15.6 - Prob. 15.6AQCh. 15.7 - Prob. 15.7AQCh. 15.7 - Prob. 15.7BQCh. 15.7 - Prob. 15.7CQCh. 15.7 - Prob. 7TPCh. 15.7 - Prob. 8TPCh. 15.7 - Prob. 9TPCh. 15 - Prob. 1CECh. 15 - Prob. 2CECh. 15 - Prob. 3CECh. 15 - Prob. 4CECh. 15 - Prob. 1CTCh. 15 - Prob. 2CTCh. 15 - Prob. 3CTCh. 15 - Prob. 1PPTCh. 15 - Prob. 2PPTCh. 15 - Prob. 3PPTCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- What would be the benefits of using selective distribution instead of intensive or exclusive distribution?arrow_forwardHow are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardExplain what advantages you will have for your trading business once you have opted to purchase goods from a distributor instead of a manufacturer. Explain 5 advantages.arrow_forward
- This chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?arrow_forwardSelect a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?arrow_forwardAssuming that you are starting a car service at peoples home(home service) business, where will you sell your product and why? Will you use direct or indirect channels?arrow_forward
- Business product distributors are wholesalers that buy business products and resell them to business customers. True or false?arrow_forwardDiscuss the idea of “Tailored Logistics”. Provide at least one example of your own on how and where “Tailored Logistics” can be applied. What are the advantages of “Tailored Logistics?” Are there any disadvantages of “Tailored Logistics?”arrow_forwardWhat lines of retail trade do you believe will be most affected by the growth of retailing on the Internet?arrow_forward
- Search on the internet for a well-known company that applies Omni-Channel in its sale and marketing strategy and explain how Omni-Channel helps this company to grow and attract more customer. Discuss the effect of using Omni-Channel selling model on warehousing and distribution operations. You need also to mention the technologies that are used by the company for applying Omni-Channel strategy?arrow_forwardRetail distribution strategies can take three different forms. Identify the three forms and give examples of products that would be marketed using each strategy. Discuss why that product would be marketed using that specific distribution strategy.arrow_forwardIn a company that makes soaps, how can you look for a direct distribution channel?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios