Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 15, Problem 3CE
Summary Introduction
To determine: The task performed, skills needed, pay and opportunity outlook of the wholesale and manufacturing sales representative.
Introduction:
Wholesale and manufacturing sales representative sell the goods for producers or the wholesalers to government agencies, businesses and other organizations.
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Task Description:
One of the most important questions faced by business leaders in the strategic marketing process is a
choice of timing to launch new product/technologies and enter new markets. There are two options: to
be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy
depends on several factors, both internal and external.
Tasks: Answer the following essay questions:
1. What are the advantages of being a pioneer and follower company? Provide examples of
successful pioneer and follower companies.
2. What product life cycle strategies do successful pioneer and follower companies implement to
increase growth and maintain a strong competitive advantage? Provide examples of companies
to support statements made.
Follow instruction:
1. Word: within 2500 word, not bellow 2400.
2. Give table, charts, diagrams, graphs and images should be properly cited and properly named.
How can I fill the bullet points below to my strength?
Strength: Received a scholarship to attend my University.
Situation:
Task:
Action:
Result:
How can I fill the bullet points below to my strength?
Strength: Made the Dean's List for three consecutive years.
Situation:
Task:
Action:
Result:
Chapter 15 Solutions
Understanding Business
Ch. 15.1 - Prob. 15.1AQCh. 15.2 - Prob. 15.2AQCh. 15.2 - Prob. 15.2BQCh. 15.2 - Prob. 1TPCh. 15.2 - Prob. 2TPCh. 15.2 - Prob. 3TPCh. 15.2 - Prob. 4TPCh. 15.3 - Prob. 15.3AQCh. 15.4 - Prob. 5TPCh. 15.4 - Prob. 6TP
Ch. 15.5 - Prob. 15.5AQCh. 15.6 - Prob. 15.6AQCh. 15.7 - Prob. 15.7AQCh. 15.7 - Prob. 15.7BQCh. 15.7 - Prob. 15.7CQCh. 15.7 - Prob. 7TPCh. 15.7 - Prob. 8TPCh. 15.7 - Prob. 9TPCh. 15 - Prob. 1CECh. 15 - Prob. 2CECh. 15 - Prob. 3CECh. 15 - Prob. 4CECh. 15 - Prob. 1CTCh. 15 - Prob. 2CTCh. 15 - Prob. 3CTCh. 15 - Prob. 1PPTCh. 15 - Prob. 2PPTCh. 15 - Prob. 3PPTCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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