EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 15.11AC
Summary Introduction
Case summary: Native advertising are articles paid for or potentially composed by a brand that show up on a distributer's site that has developed as a ground-breaking and well known new promoting content instrument in the course of recent years. Such sponsored content is intended to mix with the look and feel of the other substance on a site, and composed divulgences, for example, "Sponsored" or "Advertisement" are frequently difficult to see regardless of whether purchasers are searching for them. So it's nothing unexpected that shoppers frequently cannot differentiate between paid brand content and normal articles.
To discuss: Examples of native advertising and the reasons on whether native advertising mislead consumers.
Characters in the case: Site A, Site O and Site BF.
Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements or ads short form. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Ethics The use of branded content is on the rise, especially in digital marketing. This includes contentmarketing, native advertising, product placements,branded entertainment, and advergaming. How doyou think consumets respond to these tactics? Are youaware that these are forms of advertising? Is this deceptive? How do you suggest this approach could beimproved to address potential ethical issues?
Q4. Which social media is considered the most creative and influential platform for Ad Display? Justify
your answer with the help of current facts and figures across the globe.
Don't plagiarize
Context: Direct marketing reaches out to consumer directly with personalized messages. Some of the direct marketing activities include direct mail, online advertising, social media marketing, and direct selling.
Inquiry: Why has direct marketing enjoyed such rapid growth in recent years?
Chapter 15 Solutions
EBK PRINCIPLES OF MARKETING
Ch. 15 - Prob. 15.1DQCh. 15 - Prob. 15.2DQCh. 15 - Prob. 15.3DQCh. 15 - Prob. 15.4DQCh. 15 - Prob. 15.5DQCh. 15 - Prob. 15.6CTECh. 15 - Prob. 15.7CTECh. 15 - Prob. 15.8CTECh. 15 - Prob. 15.9ACCh. 15 - Prob. 15.10AC
Ch. 15 - Prob. 15.11ACCh. 15 - Prob. 15.12ACCh. 15 - Prob. 15.13ACCh. 15 - Prob. 15.14ACCh. 15 - Prob. 15.15VCCh. 15 - Prob. 15.16VCCh. 15 - Prob. 15.17VCCh. 15 - Prob. 15.18CCCh. 15 - Prob. 15.19CCCh. 15 - Prob. 15.20CCCh. 15 - Prob. 15.21CCCh. 15 - Prob. 15.22CCCh. 15 - Prob. 15.23MMLCh. 15 - Prob. 15.24MML
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What are different types of branded content? How do marketers use branded entertainment and support media. such as directories, out-of-home media, and place-based media, to communicate with consumers?arrow_forwardCritical Thinking advertising and other forms of marketing communications have changed radically duringthe last decade or so as a result of digital technology.list some of these changes. What about each of thesechanges has benefitted consumers? harmed consumers? Benefitted marketers? harmed marketers? Whatchanges would you recommend?arrow_forwardMarketing topics - Advertising is considered as the most important tool in marketing. Explain .arrow_forward
- We are in the technology age and this brings new opportunities for the digital marketer everymonth. Now a days Zerodha sponsored multiple webseries to enhance their customer base throughadvertisement during webseries. Comment on the advertisement strategy of Zerodha to enhancecompany’s profitability and sustainability in the competitive world. Answer in detailarrow_forwardSome believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content. Choose a local business and evaluate its effectiveness in creating customer engagement. Is the content up to date and relevant? How does it manage its content? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forwardIn order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.arrow_forward
- Describe the types of online advertising availabletoday. Which type of advertising does Google cur-rently dominate? Why?arrow_forward1. Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies? 2. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign-universal, customized for each geographical region, or something else, and why? 3. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products? Consider the impact of technology and topics of privacy for businesses and business contracts in your answer. 4. Conclusion: Would you consider a career in marketing? If yes, explain. If no, why not and what other career path are you considering. What workplace readiness skills would be most helpful for your in your future career path.arrow_forwardBernard’s, a local furniture company, target markets to college studentswith apartments and households of young people purchasing their firstfurniture items. If you worked for Bernard’s, what type of media wouldyou use for your advertising campaign? Justify your answer.arrow_forward
- Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.arrow_forwardDiscuss Disney's Promotion & advertising plan – utilize integrated marketing communication Media plan Positioning strategy People/Customer Servicearrow_forwardfind at least five visual examples of the recent integrated marketing campaign for Dell laptops. Please provide the sources as well (website links)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
