Microeconomics
10th Edition
ISBN: 9781259655500
Author: David C Colander
Publisher: McGraw-Hill Education
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Chapter 15, Problem 11QE
(a)
To determine
Find the relevant market.
(b)
To determine
The argument if an individual is an economist who is working for Hasbro.
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Question 1: Microsoft sells two types of office software, a word processor it calls Word, and a spreadsheet it calls Excel. Both can be produced at zero marginal cost. There are two types of consumers for these products, who exist in roughly equal proportions in the population: authors, who are willing to pay $120 for Word and $40 for Excel, and economists, who are willing to pay $50 for Word and$150 for Excel.
a. Suppose that Microsoft execs decide to sell Word and Excel separately.
What price should Microsoft set for Word? (Hint: Is it better to sell only to authors, or to try to sell to both authors and economists?)What price should Microsoft set for Excel?What will Microsoft’s profit be from a representative group of one author and one economist?b. Suppose that Microsoft decides to bundle together Word and Excel in a package called Office, and not offer them individually.
What price should Microsoft set for the package?How much profit will Microsoft generate from a representative…
Microsoft sells two types of office software, a word processor it calls Word,
and a spreadsheet it calls Excel. Both can be produced at zero marginal
cost. There are two types of consumers for these products, who exist in
roughly equal proportions in the population: authors, who are willing to pay
$120 for Word and $40 for Excel, and economists, who are willing to pay
$50 for Word and $150 for Excel.
a. Suppose that Microsoft execs decide to sell Word and Excel separately.
What price should Microsoft set for Word? What price should Microsoft
set for Excel? What will Microsoft's profit be from a representative group
of one author and one economist?
c. Suppose that Microsoft decides to bundle together Word and Excel in a
package called Office, and not offer them individually. What price should
Microsoft set for the package? Why? How much profit willI Microsoft
generate from a representative group of one author and one economist?
d. Does bundling allow Microsoft to generate higher profit…
Economics
Consider the ultimatum and dictator games.
a) Briefly explain the general experimental findings
about how individuals play these games. How do
they compare with the game theoretic
predictions?
b) How do social preferences explain behavior in
these experiments?
c) Real world experiences have an impact on
experimental behavior. Explain how real world
experiences could affect behavior in each of
theses experiments.
d) Suppose that you would like to increase the
amount that is sent in these experiments. Can you
think of a way to to this?
e) Suppose that individuals play first a dictator
game and then an ultimatum game with the roles
reversed, i.e. the sender in the dictator game is the
receiver in the ultimatum game. Given what you
know about individuals' behavior, how do
think that players will play? Explain.
you
Chapter 15 Solutions
Microeconomics
Ch. 15.1 - Prob. 1QCh. 15.1 - Prob. 2QCh. 15.1 - Prob. 3QCh. 15.1 - Prob. 4QCh. 15.1 - Prob. 5QCh. 15.1 - Prob. 6QCh. 15.1 - Prob. 7QCh. 15.1 - Prob. 8QCh. 15.1 - Prob. 9QCh. 15.1 - Prob. 10Q
Ch. 15 - Prob. 1QECh. 15 - Prob. 2QECh. 15 - Prob. 3QECh. 15 - Prob. 4QECh. 15 - Prob. 5QECh. 15 - Prob. 6QECh. 15 - Prob. 7QECh. 15 - Prob. 8QECh. 15 - Prob. 9QECh. 15 - Prob. 10QECh. 15 - Prob. 11QECh. 15 - Prob. 12QECh. 15 - Prob. 13QECh. 15 - Prob. 14QECh. 15 - Prob. 15QECh. 15 - Prob. 16QECh. 15 - Prob. 17QECh. 15 - Prob. 18QECh. 15 - Prob. 1QAPCh. 15 - Prob. 2QAPCh. 15 - Prob. 3QAPCh. 15 - Prob. 4QAPCh. 15 - Prob. 5QAPCh. 15 - Prob. 1IPCh. 15 - Prob. 2IPCh. 15 - Prob. 3IPCh. 15 - Prob. 4IPCh. 15 - Prob. 5IPCh. 15 - Prob. 6IPCh. 15 - Prob. 7IP
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