Microeconomics
5th Edition
ISBN: 9781319098780
Author: Paul Krugman, Robin Wells
Publisher: Worth Publishers
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Question
Chapter 15, Problem 10P
To determine
Advertisements as a signal of information to potential buyers
Concept Introduction:
Advertising It is an important audio-visual form of marketing strategy blueprint to create a market value for the product through consumer persuasion to buy the goods. The campaign serves to encourage the potential consumers to purchase the advertiser’s goods/services. Billboards, websites, television, newspaper, radio etc are means to execute the business strategy imbibing elements like geographic location, demographics and income group of the target group, special offers, market share etc. It is broadly classified into three types- Informative, persuasive and reminder.
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Importance And Benefits Of Advertising; Author: Explified;https://www.youtube.com/watch?v=sUPdwHFO3Do;License: Standard Youtube License