Chapter 15, Problem 10P

To determine

Advertisements as a signal of information to potential buyers

Concept Introduction:

Advertising It is an important audio-visual form of marketing strategy blueprint to create a market value for the product through consumer persuasion to buy the goods. The campaign serves to encourage the potential consumers to purchase the advertiser’s goods/services. Billboards, websites, television, newspaper, radio etc are means to execute the business strategy imbibing elements like geographic location, demographics and income group of the target group, special offers, market share etc. It is broadly classified into three types- Informative, persuasive and reminder.