CONNECT CARD F/UNDERSTANDING BUSINESS
CONNECT CARD F/UNDERSTANDING BUSINESS
11th Edition
ISBN: 9781260294811
Author: Nickels
Publisher: MCG
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Chapter 14.7, Problem 15TP
Summary Introduction

To determine: The meaning of psychological pricing.

Introduction:

Pricing strategy refers to the method used to fix the price of the product. It includes a cost-based pricing strategy, psychological pricing, and many other strategies as well.

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Management has approved your previous memo detailing the expansion location and has asked you to join the next meeting to expand on your ideas for the expansion.  The Managing Director has asked you to prepare a cultural profile as one tool to support the organization’s expansion efforts detailing the culture of the proposed location and how the US operations and this new location facility will work together. Your report should include the following topics: Cultural Profile: Develop an extensive cultural profile of your country which includes your research in the following area: Use the Hofstede research you conducted in the Module 3 Discussion to briefly explain the cultural dimensions of the country. Discuss the Cultural Predisposition that the company will take regarding operations. Discuss any cross-cultural similarities or differences that might arise in the operations or the environment of the new location including two factors necessary for the successful implementation of…
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