EBK CONTEMPORARY MARKETING
EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 14.5, Problem 1LO
Summary Introduction

To discuss: The way how the price affects the perceptions of consumers of quality.

Business uses varies strategies to set the amount or value of funds that are required to buy a product is termed as price.

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