MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 14, Problem 5LO
Summary Introduction
To discuss: The new development in channel management and the effect of present channel structures and activities.
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Discuss new developments in channel management and the effects on existing channelactivities and structures
Discuss the distinction between channel management and channel design
Describe the major functions of marketing channels.Why are these functions better accomplished throughcombined efforts of channel members?
Chapter 14 Solutions
MKTG 9:STUDENT ED.-TEXT
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- How can companies effectively manage channel conflicts arising from differences in pricing, promotions, and product positioning?arrow_forwardWhat are the various causes of conflict in the channel? Can channel conflict be avoided altogether? Explain various methods of resolving channel conflicts ?arrow_forwardutilizing the concepts of push and pull marketing , analyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategyarrow_forward
- In your opinion, what is the most important factor for companies to consider when designing and managing the marketing channels? Is it channel organization, channel behavior, or marketing logistics and supply chain management? Moreover, how can companies ensure that the marketing channels effectively deliver customer value while also optimizing their own business operations and profitability?arrow_forwarddescribe Channel Distribution, including the important roles of Channel Participants, intermediaries, and broken agents. (Own words please)arrow_forward
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