MICROECONOMICS-ACCESS CARD <CUSTOM>
MICROECONOMICS-ACCESS CARD <CUSTOM>
11th Edition
ISBN: 9781266285097
Author: Colander
Publisher: MCG CUSTOM
Question
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Chapter 14, Problem 5IP

a)

To determine

The reason for magazines offering special deals to students.

b)

To determine

Th effect of getting discount to the most of the subscribers.

c)

To determine

The reason for the magazines selling their subscriptions at a cheaper rate.

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Students have asked these similar questions
A dry cleaner has a sign in its window: “Free Internet Coupons.” The dry cleaner lists its Web site, and indeed there are good discounts available with the coupons. Most customers don’t use the coupons. What probably would be the main difference between customers who use the coupons and those who don’t? Some people might think “The dry cleaner offers the coupons to get people in the door to try the place out, but then the customers will pay the normal high price afterward.” But the coupons are always there, so even repeat customers can keep using the coupons. Is this a mistake on the business owner’s part? (Hint: Think about marginal cost.)
what are the reason why business sell their products on a discount?
In advertising, a business is not only making consumers aware of the existence of the product and its positive features but is purposely trying to persuade consumers to purchase the product. As a piece of economics which of the following best characterises what advertisers are trying to do? (a)  Shift the demand curve to the right and make it more income elastic; (b)  Shift the demand curve to the right and make it less income elastic; (c)  Shift the demand curve to the right and make it less price elastic; (d)  Shift the demand curve to the right and make it more price elastic.
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