UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Chapter 14, Problem 4PPT
Summary Introduction

To determine: The advantages and disadvantages of shopping online and shopping in stores and the store that gives the best total product offer.

Introduction: Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.

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