Company D provides different types of pizzas in different parts of the world that whole family can enjoy. To remain in one of the top position, Company D keeps their focus on market trend, customer likes and likes in their menu and customer suggestions and reviews. Company D wanted to add salad in its menu. It knew that is going to be a challenge. The question was whether to develop a whole new value chain or not and whether to hire another firm or do it itself. It also have the problem of menu, means which salad to serve. It decided to serve three types of salads and to hire another firm. Whenever company decides to bring new product, it bring it slowly. Company D keeps in mind the whole process of product promotion and other steps, so that people are aware of new addition in the menu. It launches a product to test because acceptance of the product is important. It decided to add wedding registry by listening to one of the suggestion of the customer. Company D understands that customer compare the benefit from cost of the product to get the value of the product and also understands that the entire product are not going to be successful in the market. It believes in constant evaluation to meet regularly changing consumer demand. Characters in the case: Company D. Adequate information: Company D launched its salads in one fifth of the whole 13,000 stores in the country. To determine: The classification of consumer product, pizza belongs to and reason for it.

Question

Want to see the full answer?

Answer 1

Question

Chapter 14, Problem 1VC

Summary Introduction

Case summary: Company D provides different types of pizzas in different parts of the world that whole family can enjoy. To remain in one of the top position, Company D keeps their focus on market trend, customer likes and likes in their menu and customer suggestions and reviews. Company D wanted to add salad in its menu. It knew that is going to be a challenge. The question was whether to develop a whole new value chain or not and whether to hire another firm or do it itself. It also have the problem of menu, means which salad to serve. It decided to serve three types of salads and to hire another firm. Whenever company decides to bring new product, it bring it slowly. Company D keeps in mind the whole process of product promotion and other steps, so that people are aware of new addition in the menu. It launches a product to test because acceptance of the product is important. It decided to add wedding registry by listening to one of the suggestion of the customer. Company D understands that customer compare the benefit from cost of the product to get the value of the product and also understands that the entire product are not going to be successful in the market. It believes in constant evaluation to meet regularly changing consumer demand.

Characters in the case: Company D.

Adequate information: Company D launched its salads in one fifth of the whole 13,000 stores in the country.

To determine: The classification of consumer product, pizza belongs to and reason for it.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Can you guys help me with this? Here is the list of Project Life Cycle Phase with Work Package in there Here is the PERT Calculation: Please calculate all the time that list in the PERT calculation for each of the work package

In regards to the Belize Road Safety Project 2012: Critically assess whether or not the project was successful using the project’s triple constraints and value/benefit realization as the evaluative criteria. Explain how ‘Quality Assurance’ was accomplished throughout the duration of the project.

What are the three most important interpersonal skills a leader needs to develop a successful team to high performance in a diverse and changing cross-cultural work environment and expalin why each is necessary?