Sociology in Our Times: The Essentials (MindTap Course List)
Sociology in Our Times: The Essentials (MindTap Course List)
10th Edition
ISBN: 9781305094154
Author: Diana Kendall
Publisher: Cengage Learning
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Chapter 14, Problem 1RA-P440
Summary Introduction

Introduction

Commercials for prescription drugs have a big impact on many people. They may be inspired to question the care of their doctor if she does not use the advertised medication. A patient may demand to be prescribed a certain drug to gain benefits depicted in commercials, even if the prescription is not warranted in the doctor's professional opinion. Such commercials may also have an aversive effect on patients' willingness to take the drugs as a result of the obligatory reading of potential side-effects associated with each pharmaceutical.

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Drug advertisements have a significant impact on a growing number of people. After seeing commercials, patients may ask their doctor to prescribe them the medication. If the doctor does not think the drug would be useful for the patient, the patient may seek another doctor who would prescribe the drug. Doctors may feel pressure to give a patient the medication in order to prevent the patient from going to a different doctor. Commercials are becoming more focused on treatments available to deal with a larger variety of conditions than ever before. Drugs are expensive to develop, so pharmaceutical companies are advertising more in order to drive up sales and profits.

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