MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 14, Problem 1LO
Summary Introduction
To discuss: The
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The marketing channels and its intermediaries and their activities and functions:
The business arrangement of interdependent organization which reaches from the production point to the end consumers are termed as marketing channel. Intermediaries of this channel sells and buys the product, simplify the change of ownership among the seller and buyer while moving the goods from the manufacturer to the end consumers.
The marketing channels gains the economies of scale by way of division and specialization of the labor by assisting the upstream producers.
Transactional functions communicate and contact the potential buyers to make them to know the existing products and it details the features, benefits’ and advantages.
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Chapter 14 Solutions
MARKETING
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