Chapter 14, Problem 19RQ

Program Plan Intro

Data mining:

Data mining is a tool for analyzing massive amount of data to uncover hidden trends, patterns, and relationships to form computer model.

• • It is used for analyzing the data from different views and shortened into the useful information.
• • In other words, it can be said data mining is a process that helps in finding patterns or correlations between multiple fields in severe relational databases.
• • For example, a data mining tool could be used to examine customer purchase past data.

Predictive analytics:

• • Predictive analysis is focuses on predicting outcomes of future data with a high degree of accuracy.
• • It creates advanced model for end user using statistical tool. The tool answers questions about future data occurrences.
• • For example, a predictive model could be used to forecast future customer behavior, such as a customer response to a target marketing campaign.