Whether SB Frappuccinos has become an affordable luxury, and whether flavored coffee and espresso coffee are going mainstream, where the DD and MC are having 17 percent and 15 percent of fast food outlet brewed coffee business respectively to that of SB’s 6 percent; when both MC and DD enters into specialty coffee business pioneered in 5,439 locations at SB. The prices are 20 percent lower, the orders are simpler and only a wait time of under a minute versus three to five. Under the above conditions, the status in one’s city, the customer sorting rule that will likely apply when MC approaches SB’s market and whether there is any reason to believe that SB can have a different strategy in order to respond to DD’s 4,100 stores versus the hundreds of MC which are under development.

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Answer 1

Question

Chapter 13A, Problem 1E

To determine

To Explain: Whether SB Frappuccinos has become an affordable luxury, and whether flavored coffee and espresso coffee are going mainstream, where the DD and MC are having 17 percent and 15 percent of fast food outlet brewed coffee business respectively to that of SB’s 6 percent; when both MC and DD enters into specialty coffee business pioneered in 5,439 locations at SB. The prices are 20 percent lower, the orders are simpler and only a wait time of under a minute versus three to five. Under the above conditions, the status in one’s city, the customer sorting rule that will likely apply when MC approaches SB’s market and whether there is any reason to believe that SB can have a different strategy in order to respond to DD’s 4,100 stores versus the hundreds of MC which are under development.

Expert Solution & Answer

Answer to Problem 1E

As the prices of MC coffee are quite reasonable the customers will purchase MC coffee when compared with the brand loyal customers of SB.

Explanation of Solution

The seller can bring the product to the attention of the customer, who is searching for the same in internet, by making them appear at the top of the search results, so that the customer is dissuaded from going for further search results, by using the customer sorting rules.

There are four types of customer sorting rules, which are as follows:

Brand loyalty:- The customers who are loyal to a particular brand, sticks on to the same brand and won’t go for purchase of other brands which may be even cheaper.
Efficient rationing:- When the seller is not able to meet the demand of all the consumers, the rationing rule determines as to which consumers needs to be served, and those are the ones who are having higher willingness to pay the relevant costs.
Inverse intensity rationing:- In this, the low priced products are bought up to all of its capacity, by the most price sensitive consumers.
Random rationing:- In random rationing the prices of products are kept below the equilibrium price, which is based on the demand and supply in an unfettered market.

The prices of SB are not lowered, and have kept it stable, continuing with their own business strategies, when MC and DD enter the coffee business. When the competitors’ prices are lower than that of SB, it has turned out to be an affordable luxury in the coffee business.

Inverse intensity rationing customers will purchase the MC coffee as the prices of the same are quite reasonable, and hence the consumers with low purchasing capacity will be able to afford MC coffee against the brand loyal customers of SB.

Economics Concept Introduction

Introduction: The seller can control the presentation of search results, while the customer searches for a product through internet using customer sorting rules.

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Answer 2

Question

Chapter 13A, Problem 1E

To determine

To Explain: Whether SB Frappuccinos has become an affordable luxury, and whether flavored coffee and espresso coffee are going mainstream, where the DD and MC are having 17 percent and 15 percent of fast food outlet brewed coffee business respectively to that of SB’s 6 percent; when both MC and DD enters into specialty coffee business pioneered in 5,439 locations at SB. The prices are 20 percent lower, the orders are simpler and only a wait time of under a minute versus three to five. Under the above conditions, the status in one’s city, the customer sorting rule that will likely apply when MC approaches SB’s market and whether there is any reason to believe that SB can have a different strategy in order to respond to DD’s 4,100 stores versus the hundreds of MC which are under development.

Expert Solution & Answer

Answer to Problem 1E

As the prices of MC coffee are quite reasonable the customers will purchase MC coffee when compared with the brand loyal customers of SB.

Explanation of Solution

The seller can bring the product to the attention of the customer, who is searching for the same in internet, by making them appear at the top of the search results, so that the customer is dissuaded from going for further search results, by using the customer sorting rules.

There are four types of customer sorting rules, which are as follows:

Brand loyalty:- The customers who are loyal to a particular brand, sticks on to the same brand and won’t go for purchase of other brands which may be even cheaper.
Efficient rationing:- When the seller is not able to meet the demand of all the consumers, the rationing rule determines as to which consumers needs to be served, and those are the ones who are having higher willingness to pay the relevant costs.
Inverse intensity rationing:- In this, the low priced products are bought up to all of its capacity, by the most price sensitive consumers.
Random rationing:- In random rationing the prices of products are kept below the equilibrium price, which is based on the demand and supply in an unfettered market.

The prices of SB are not lowered, and have kept it stable, continuing with their own business strategies, when MC and DD enter the coffee business. When the competitors’ prices are lower than that of SB, it has turned out to be an affordable luxury in the coffee business.

Inverse intensity rationing customers will purchase the MC coffee as the prices of the same are quite reasonable, and hence the consumers with low purchasing capacity will be able to afford MC coffee against the brand loyal customers of SB.

Economics Concept Introduction

Introduction: The seller can control the presentation of search results, while the customer searches for a product through internet using customer sorting rules.

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Answer 3

Question

Chapter 13A, Problem 1E

To determine

To Explain: Whether SB Frappuccinos has become an affordable luxury, and whether flavored coffee and espresso coffee are going mainstream, where the DD and MC are having 17 percent and 15 percent of fast food outlet brewed coffee business respectively to that of SB’s 6 percent; when both MC and DD enters into specialty coffee business pioneered in 5,439 locations at SB. The prices are 20 percent lower, the orders are simpler and only a wait time of under a minute versus three to five. Under the above conditions, the status in one’s city, the customer sorting rule that will likely apply when MC approaches SB’s market and whether there is any reason to believe that SB can have a different strategy in order to respond to DD’s 4,100 stores versus the hundreds of MC which are under development.

Expert Solution & Answer

Answer to Problem 1E

As the prices of MC coffee are quite reasonable the customers will purchase MC coffee when compared with the brand loyal customers of SB.

Explanation of Solution

The seller can bring the product to the attention of the customer, who is searching for the same in internet, by making them appear at the top of the search results, so that the customer is dissuaded from going for further search results, by using the customer sorting rules.

There are four types of customer sorting rules, which are as follows:

Brand loyalty:- The customers who are loyal to a particular brand, sticks on to the same brand and won’t go for purchase of other brands which may be even cheaper.
Efficient rationing:- When the seller is not able to meet the demand of all the consumers, the rationing rule determines as to which consumers needs to be served, and those are the ones who are having higher willingness to pay the relevant costs.
Inverse intensity rationing:- In this, the low priced products are bought up to all of its capacity, by the most price sensitive consumers.
Random rationing:- In random rationing the prices of products are kept below the equilibrium price, which is based on the demand and supply in an unfettered market.

The prices of SB are not lowered, and have kept it stable, continuing with their own business strategies, when MC and DD enter the coffee business. When the competitors’ prices are lower than that of SB, it has turned out to be an affordable luxury in the coffee business.

Inverse intensity rationing customers will purchase the MC coffee as the prices of the same are quite reasonable, and hence the consumers with low purchasing capacity will be able to afford MC coffee against the brand loyal customers of SB.

Economics Concept Introduction

Introduction: The seller can control the presentation of search results, while the customer searches for a product through internet using customer sorting rules.

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Answer 4

Question

Chapter 13A, Problem 1E

To determine

To Explain: Whether SB Frappuccinos has become an affordable luxury, and whether flavored coffee and espresso coffee are going mainstream, where the DD and MC are having 17 percent and 15 percent of fast food outlet brewed coffee business respectively to that of SB’s 6 percent; when both MC and DD enters into specialty coffee business pioneered in 5,439 locations at SB. The prices are 20 percent lower, the orders are simpler and only a wait time of under a minute versus three to five. Under the above conditions, the status in one’s city, the customer sorting rule that will likely apply when MC approaches SB’s market and whether there is any reason to believe that SB can have a different strategy in order to respond to DD’s 4,100 stores versus the hundreds of MC which are under development.

Expert Solution & Answer

Answer to Problem 1E

As the prices of MC coffee are quite reasonable the customers will purchase MC coffee when compared with the brand loyal customers of SB.

Explanation of Solution

The seller can bring the product to the attention of the customer, who is searching for the same in internet, by making them appear at the top of the search results, so that the customer is dissuaded from going for further search results, by using the customer sorting rules.

There are four types of customer sorting rules, which are as follows:

Brand loyalty:- The customers who are loyal to a particular brand, sticks on to the same brand and won’t go for purchase of other brands which may be even cheaper.
Efficient rationing:- When the seller is not able to meet the demand of all the consumers, the rationing rule determines as to which consumers needs to be served, and those are the ones who are having higher willingness to pay the relevant costs.
Inverse intensity rationing:- In this, the low priced products are bought up to all of its capacity, by the most price sensitive consumers.
Random rationing:- In random rationing the prices of products are kept below the equilibrium price, which is based on the demand and supply in an unfettered market.

The prices of SB are not lowered, and have kept it stable, continuing with their own business strategies, when MC and DD enter the coffee business. When the competitors’ prices are lower than that of SB, it has turned out to be an affordable luxury in the coffee business.

Inverse intensity rationing customers will purchase the MC coffee as the prices of the same are quite reasonable, and hence the consumers with low purchasing capacity will be able to afford MC coffee against the brand loyal customers of SB.

Economics Concept Introduction

Introduction: The seller can control the presentation of search results, while the customer searches for a product through internet using customer sorting rules.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 13A, Problem 1E

To determine

To Explain: Whether SB Frappuccinos has become an affordable luxury, and whether flavored coffee and espresso coffee are going mainstream, where the DD and MC are having 17 percent and 15 percent of fast food outlet brewed coffee business respectively to that of SB’s 6 percent; when both MC and DD enters into specialty coffee business pioneered in 5,439 locations at SB. The prices are 20 percent lower, the orders are simpler and only a wait time of under a minute versus three to five. Under the above conditions, the status in one’s city, the customer sorting rule that will likely apply when MC approaches SB’s market and whether there is any reason to believe that SB can have a different strategy in order to respond to DD’s 4,100 stores versus the hundreds of MC which are under development.

Expert Solution & Answer

Answer to Problem 1E

As the prices of MC coffee are quite reasonable the customers will purchase MC coffee when compared with the brand loyal customers of SB.

Explanation of Solution

The seller can bring the product to the attention of the customer, who is searching for the same in internet, by making them appear at the top of the search results, so that the customer is dissuaded from going for further search results, by using the customer sorting rules.

There are four types of customer sorting rules, which are as follows:

Brand loyalty:- The customers who are loyal to a particular brand, sticks on to the same brand and won’t go for purchase of other brands which may be even cheaper.
Efficient rationing:- When the seller is not able to meet the demand of all the consumers, the rationing rule determines as to which consumers needs to be served, and those are the ones who are having higher willingness to pay the relevant costs.
Inverse intensity rationing:- In this, the low priced products are bought up to all of its capacity, by the most price sensitive consumers.
Random rationing:- In random rationing the prices of products are kept below the equilibrium price, which is based on the demand and supply in an unfettered market.

The prices of SB are not lowered, and have kept it stable, continuing with their own business strategies, when MC and DD enter the coffee business. When the competitors’ prices are lower than that of SB, it has turned out to be an affordable luxury in the coffee business.

Inverse intensity rationing customers will purchase the MC coffee as the prices of the same are quite reasonable, and hence the consumers with low purchasing capacity will be able to afford MC coffee against the brand loyal customers of SB.

Economics Concept Introduction

Introduction: The seller can control the presentation of search results, while the customer searches for a product through internet using customer sorting rules.

Answer 6

Chapter 13A, Problem 1E

To determine

To Explain: Whether SB Frappuccinos has become an affordable luxury, and whether flavored coffee and espresso coffee are going mainstream, where the DD and MC are having 17 percent and 15 percent of fast food outlet brewed coffee business respectively to that of SB’s 6 percent; when both MC and DD enters into specialty coffee business pioneered in 5,439 locations at SB. The prices are 20 percent lower, the orders are simpler and only a wait time of under a minute versus three to five. Under the above conditions, the status in one’s city, the customer sorting rule that will likely apply when MC approaches SB’s market and whether there is any reason to believe that SB can have a different strategy in order to respond to DD’s 4,100 stores versus the hundreds of MC which are under development.

Expert Solution & Answer

Answer to Problem 1E

As the prices of MC coffee are quite reasonable the customers will purchase MC coffee when compared with the brand loyal customers of SB.

Explanation of Solution

The seller can bring the product to the attention of the customer, who is searching for the same in internet, by making them appear at the top of the search results, so that the customer is dissuaded from going for further search results, by using the customer sorting rules.

There are four types of customer sorting rules, which are as follows:

Brand loyalty:- The customers who are loyal to a particular brand, sticks on to the same brand and won’t go for purchase of other brands which may be even cheaper.
Efficient rationing:- When the seller is not able to meet the demand of all the consumers, the rationing rule determines as to which consumers needs to be served, and those are the ones who are having higher willingness to pay the relevant costs.
Inverse intensity rationing:- In this, the low priced products are bought up to all of its capacity, by the most price sensitive consumers.
Random rationing:- In random rationing the prices of products are kept below the equilibrium price, which is based on the demand and supply in an unfettered market.

The prices of SB are not lowered, and have kept it stable, continuing with their own business strategies, when MC and DD enter the coffee business. When the competitors’ prices are lower than that of SB, it has turned out to be an affordable luxury in the coffee business.

Inverse intensity rationing customers will purchase the MC coffee as the prices of the same are quite reasonable, and hence the consumers with low purchasing capacity will be able to afford MC coffee against the brand loyal customers of SB.

Economics Concept Introduction

Introduction: The seller can control the presentation of search results, while the customer searches for a product through internet using customer sorting rules.

Answer 7

Chapter 13A, Problem 1E

To determine

To Explain: Whether SB Frappuccinos has become an affordable luxury, and whether flavored coffee and espresso coffee are going mainstream, where the DD and MC are having 17 percent and 15 percent of fast food outlet brewed coffee business respectively to that of SB’s 6 percent; when both MC and DD enters into specialty coffee business pioneered in 5,439 locations at SB. The prices are 20 percent lower, the orders are simpler and only a wait time of under a minute versus three to five. Under the above conditions, the status in one’s city, the customer sorting rule that will likely apply when MC approaches SB’s market and whether there is any reason to believe that SB can have a different strategy in order to respond to DD’s 4,100 stores versus the hundreds of MC which are under development.

Answer 8

Expert Solution & Answer

Answer to Problem 1E

As the prices of MC coffee are quite reasonable the customers will purchase MC coffee when compared with the brand loyal customers of SB.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Explanation of Solution

The seller can bring the product to the attention of the customer, who is searching for the same in internet, by making them appear at the top of the search results, so that the customer is dissuaded from going for further search results, by using the customer sorting rules.

There are four types of customer sorting rules, which are as follows:

Brand loyalty:- The customers who are loyal to a particular brand, sticks on to the same brand and won’t go for purchase of other brands which may be even cheaper.
Efficient rationing:- When the seller is not able to meet the demand of all the consumers, the rationing rule determines as to which consumers needs to be served, and those are the ones who are having higher willingness to pay the relevant costs.
Inverse intensity rationing:- In this, the low priced products are bought up to all of its capacity, by the most price sensitive consumers.
Random rationing:- In random rationing the prices of products are kept below the equilibrium price, which is based on the demand and supply in an unfettered market.

The prices of SB are not lowered, and have kept it stable, continuing with their own business strategies, when MC and DD enter the coffee business. When the competitors’ prices are lower than that of SB, it has turned out to be an affordable luxury in the coffee business.

Inverse intensity rationing customers will purchase the MC coffee as the prices of the same are quite reasonable, and hence the consumers with low purchasing capacity will be able to afford MC coffee against the brand loyal customers of SB.

Answer 12

Economics Concept Introduction

Introduction: The seller can control the presentation of search results, while the customer searches for a product through internet using customer sorting rules.

Answer 13

Ch. 13A - Prob. 1E Ch. 13A - Prob. 2E

Answer to Problem 1E

Explanation of Solution

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Chapter 13A Solutions