EBK UNDERSTANDING BUSINESS
EBK UNDERSTANDING BUSINESS
11th Edition
ISBN: 8220102809673
Author: Nickels
Publisher: YUZU
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Chapter 13.4, Problem 4TP
Summary Introduction

To determine: The four steps in the marketing research process.

Introduction:

The analysis of markets to determine opportunities and challenges and to find the information needed to make good decisions is known as marketing research.

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You are the Human Resource Manager of your company and your input has been sought for the following scenarios: Aimee is the mother of a new born. She is very dedicated to her work but she used to stay for longer hours at work before she had her baby. Now she tries to schedule her work so that she leaves around 5:00 p.m. Her immediate manager feels that Aimee is no longer dedicated or committed to her work and is considering passing her over for a promotion. Jack is a married male, while John is single. Your company has an assignment in a branch in Mexico that would last a couple of years. Management feels that John would be better for this assignment because he is single and is free to move. Brett, a sales employee has painful migraines intermittently during the workday. He would like to take short naps during the day as a preventative measure and he also needs a place where he can nap when a migraine occurs. His immediate manager feels that this is unfair to the rest of the…
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