MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 13, Problem 7LO
Summary Introduction

To discuss: The structure and strategies of common channel and the facts which impact the choice.

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Describe common channel structures and strategies, and the factors that influence their choice
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What factors influence the choice of channel members
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