International Business: Competing in the Global Marketplace
International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 13, Problem 5CTD
Summary Introduction

To Discuss: The main organizational issues that is likely to be associated with application of transnational strategy.

Introduction: Transnational strategy exploits the new compactness of the world, by enabling brands and organizations to extend their worldwide impression in the selling of their products and enterprises, while considering social and societal contrasts that shape shoppers in their local condition.

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