Social Psychology
Social Psychology
10th Edition
ISBN: 9780134700663
Author: ARONSON, Elliot, Wilson, Timothy D., Sommers, Sam
Publisher: Pearson,
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Chapter 13, Problem 4RQ2
Summary Introduction

Introduction

The Implicit Association Test (IAT) measures the swiftness of people’s positive and negative associations to a specific target group. Sometimes a person can hold a prejudice and not even be aware of it. This test is one of the ways through which psychologists measure such implicit prejudices. However, the IAT is not without its share of problems.

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