
Concept explainers
Case summary: Social networking Site T gives a quick, simple approach to remain nearby to companions, presenting the details of life continuously "bytes". These messages are called as tweets, were each tweets are restricted to 140 characters, the users of such social media sites rapidly figure out how to convey the desired information compactly. To access Site T, users need simply a wireless with texting ability. Therefore, the site has developed exponentially. Site T rapidly progressed toward becoming something in excess of an easy going channel for keeping in contact. The site is a significant mechanism for detailing and following data during natural disasters and various occasions around the world.
Characters in the case: Site T.
To discuss: The situation in which a manager may find Site T is an effective communication channel.
To discuss: The situation in which a manager want to discourage their employees from using Site T.

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