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Introduction:
Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.
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Explanation of Solution
Answer and explanation:
(This question calls for a subjective answer. This is an example of an appropriate response.)
Advertisements are used to sell products and services. Goffman analyzed ads and found another message alongside the commercial one. She found that men were almost always depicted in higher status jobs, such as doctors, while women were in support roles, like nurse or admiring mother. She also found that the person who is of higher status also has the highest head in the ads, and even if a woman has higher status in an ad, it was obviously because the man had a lower status job, like a janitor. I found several iPad ads that showed a family with the father in the middle, and his head highest in the image. Even an ad with a group of people with their hands in the center as if agreeing on a plan featured the heads of men higher than women. Goffman’s research showed this was not due to the biological trend of men being taller than women, the pattern continued even in contexts where the people should be of similar stature.
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Chapter 13 Solutions
The Practice of Social Research (MindTap Course List)
- In this Module we are learning about different forms of marriage and family. For this discussion, briefly discuss some ways in which "family" in the U.S. has changed over the past 50 years. Are there different kinds of families accepted? Is the importance of family still as important now as it was 50 years ago? Is it more or less important? Why? Are families portrayed differently on tv now than they were previously?arrow_forwardWhat social identities are most relevant in your life and which are not? Reflect on two.arrow_forwardThe introduction sets the stage for your research by providing essential context and background on your chosen topic. Here, you’ll present your research focus, highlighting its significance and why it matters. It’s the perfect opportunity to restate your research question and/or hypotheses clearly. Additionally, make sure to include your problem statement, which should outline a specific area of concern within the realm of criminal justice that necessitates improvement. Topic research the similarities and differences between real life criminals and criminals in tv shows.arrow_forward
- What is an example of how a person would Briefly state their views on music for a Christian school interview?arrow_forwardHow would a person Briefly state their views on matters of entertainment and recreation, such as movies, video games, TV, etc., in a Christian school environment?arrow_forwardWhat is an example of how to Briefly state your views on the use of alcohol, tobacco, and drugs in a Christian school environment?arrow_forward
- Think of a time in your life when your self-concept changed in a significant way. Do you think the shift occurred because others viewed you differently or because you treated others differently? Mead contends that the looking-glass self develops through the way others respond to us; Levinas insists that the identity of our “I” is formed by the way we respond to others. Could Mead and Levinas both be right? Why or why not? OR How might coordination be influenced by differing cultural backgrounds of communicators? Explain and elaborate by using concepts form the theory. "Peer Response Ex": There have been many points in my life where my self concept changed in significant ways. To this day my self concept is continuously changing. One point in my life that sticks out to me is when I went to Sweden in 7th grade with my club soccer team at the time. We traveled to Sweden for the Gothia Cup tournament which is like a youth world cup. This was my first time being out of the country ,and I…arrow_forwardDiscus how individuals commonly misuse the terms sex and gender in conversation. Then, talk about how femininity and masculinity are portrayed in different forms of media and how gender is reinforced in various social spaces throughout the lifespan. Are there social expectations you live by due in relation to the gender you identify with? Conclude with discussing how much of an impact your gender has had on you, your interests, and your relationships.arrow_forwardwhat is metaphor, and provide 2 exarrow_forward
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