Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Question

Want to see more full solutions like this?

Answer 1

Question

Chapter 13, Problem 1RQE

Summary Introduction

Introduction:

Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Expert Solution & Answer

Explanation of Solution

Answer and explanation:

(This question calls for a subjective answer. This is an example of an appropriate response.)

Advertisements are used to sell products and services. Goffman analyzed ads and found another message alongside the commercial one. She found that men were almost always depicted in higher status jobs, such as doctors, while women were in support roles, like nurse or admiring mother. She also found that the person who is of higher status also has the highest head in the ads, and even if a woman has higher status in an ad, it was obviously because the man had a lower status job, like a janitor. I found several iPad ads that showed a family with the father in the middle, and his head highest in the image. Even an ad with a group of people with their hands in the center as if agreeing on a plan featured the heads of men higher than women. Goffman’s research showed this was not due to the biological trend of men being taller than women, the pattern continued even in contexts where the people should be of similar stature.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Students have asked these similar questions

Does the Electoral College still serve a useful purpose?

the following questions 5 W's and an H about how digital badging can solve Partners in Care volunteer problem. Who? What? When? Where? Why? How?

Additionally, raising awareness about Partners in Care in Anne Arundel County will be crucial to their ongoing success. How might Digital Badging play a role in expanding their reach and impact? Could Digital Badging help increase volunteer engagement? How could it be used to attract and retain volunteers?

Answer 2

Question

Chapter 13, Problem 1RQE

Summary Introduction

Introduction:

Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Expert Solution & Answer

Explanation of Solution

Answer and explanation:

(This question calls for a subjective answer. This is an example of an appropriate response.)

Advertisements are used to sell products and services. Goffman analyzed ads and found another message alongside the commercial one. She found that men were almost always depicted in higher status jobs, such as doctors, while women were in support roles, like nurse or admiring mother. She also found that the person who is of higher status also has the highest head in the ads, and even if a woman has higher status in an ad, it was obviously because the man had a lower status job, like a janitor. I found several iPad ads that showed a family with the father in the middle, and his head highest in the image. Even an ad with a group of people with their hands in the center as if agreeing on a plan featured the heads of men higher than women. Goffman’s research showed this was not due to the biological trend of men being taller than women, the pattern continued even in contexts where the people should be of similar stature.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 3

Question

Chapter 13, Problem 1RQE

Summary Introduction

Introduction:

Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Expert Solution & Answer

Explanation of Solution

Answer and explanation:

(This question calls for a subjective answer. This is an example of an appropriate response.)

Advertisements are used to sell products and services. Goffman analyzed ads and found another message alongside the commercial one. She found that men were almost always depicted in higher status jobs, such as doctors, while women were in support roles, like nurse or admiring mother. She also found that the person who is of higher status also has the highest head in the ads, and even if a woman has higher status in an ad, it was obviously because the man had a lower status job, like a janitor. I found several iPad ads that showed a family with the father in the middle, and his head highest in the image. Even an ad with a group of people with their hands in the center as if agreeing on a plan featured the heads of men higher than women. Goffman’s research showed this was not due to the biological trend of men being taller than women, the pattern continued even in contexts where the people should be of similar stature.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 4

Question

Chapter 13, Problem 1RQE

Summary Introduction

Introduction:

Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Expert Solution & Answer

Explanation of Solution

Answer and explanation:

(This question calls for a subjective answer. This is an example of an appropriate response.)

Advertisements are used to sell products and services. Goffman analyzed ads and found another message alongside the commercial one. She found that men were almost always depicted in higher status jobs, such as doctors, while women were in support roles, like nurse or admiring mother. She also found that the person who is of higher status also has the highest head in the ads, and even if a woman has higher status in an ad, it was obviously because the man had a lower status job, like a janitor. I found several iPad ads that showed a family with the father in the middle, and his head highest in the image. Even an ad with a group of people with their hands in the center as if agreeing on a plan featured the heads of men higher than women. Goffman’s research showed this was not due to the biological trend of men being taller than women, the pattern continued even in contexts where the people should be of similar stature.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 13, Problem 1RQE

Summary Introduction

Introduction:

Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Expert Solution & Answer

Explanation of Solution

Answer and explanation:

(This question calls for a subjective answer. This is an example of an appropriate response.)

Advertisements are used to sell products and services. Goffman analyzed ads and found another message alongside the commercial one. She found that men were almost always depicted in higher status jobs, such as doctors, while women were in support roles, like nurse or admiring mother. She also found that the person who is of higher status also has the highest head in the ads, and even if a woman has higher status in an ad, it was obviously because the man had a lower status job, like a janitor. I found several iPad ads that showed a family with the father in the middle, and his head highest in the image. Even an ad with a group of people with their hands in the center as if agreeing on a plan featured the heads of men higher than women. Goffman’s research showed this was not due to the biological trend of men being taller than women, the pattern continued even in contexts where the people should be of similar stature.

Answer 6

Chapter 13, Problem 1RQE

Summary Introduction

Introduction:

Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Expert Solution & Answer

Explanation of Solution

Answer and explanation:

(This question calls for a subjective answer. This is an example of an appropriate response.)

Advertisements are used to sell products and services. Goffman analyzed ads and found another message alongside the commercial one. She found that men were almost always depicted in higher status jobs, such as doctors, while women were in support roles, like nurse or admiring mother. She also found that the person who is of higher status also has the highest head in the ads, and even if a woman has higher status in an ad, it was obviously because the man had a lower status job, like a janitor. I found several iPad ads that showed a family with the father in the middle, and his head highest in the image. Even an ad with a group of people with their hands in the center as if agreeing on a plan featured the heads of men higher than women. Goffman’s research showed this was not due to the biological trend of men being taller than women, the pattern continued even in contexts where the people should be of similar stature.

Answer 7

Chapter 13, Problem 1RQE

Summary Introduction

Introduction:

Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Answer 8

Expert Solution & Answer

Explanation of Solution

Answer and explanation:

(This question calls for a subjective answer. This is an example of an appropriate response.)

Advertisements are used to sell products and services. Goffman analyzed ads and found another message alongside the commercial one. She found that men were almost always depicted in higher status jobs, such as doctors, while women were in support roles, like nurse or admiring mother. She also found that the person who is of higher status also has the highest head in the ads, and even if a woman has higher status in an ad, it was obviously because the man had a lower status job, like a janitor. I found several iPad ads that showed a family with the father in the middle, and his head highest in the image. Even an ad with a group of people with their hands in the center as if agreeing on a plan featured the heads of men higher than women. Goffman’s research showed this was not due to the biological trend of men being taller than women, the pattern continued even in contexts where the people should be of similar stature.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 13 - Prob. 1RQE Ch. 13 - Prob. 2RQE Ch. 13 - Prob. 3RQE Ch. 13 - Prob. 4RQE Ch. 13 - Prob. 5RQE

Goffman revealed a subtle side message in many advertisements that implied that women were less important, seen as helpers or additions, rather than the main character. She noticed that men were almost always bigger in ads, and their heads were higher up in the image, implying a higher status.

Explanation of Solution

Want to see more full solutions like this?

Chapter 13 Solutions