Web Development and Design Foundations with HTML5 (8th Edition)
Web Development and Design Foundations with HTML5 (8th Edition)
8th Edition
ISBN: 9780134322759
Author: Terry Felke-Morris
Publisher: PEARSON
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Chapter 13, Problem 1FWD

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Search Engine Optimization:

Search engine optimization is a process to affect the visibility of a website by optimizing the content resulting which it shows up high in the search results list. In order to optimize the content one needs to add the description meta tag to each page.

While promoting a website, developers need to follow the following tips and tricks of Search Engine Optimization:

  • Web developers need to understand the SEO process and need to stay away from guaranteed SEO results.
  • Web developers need to do keyword research and publish fresh content frequently.
  • Web developers need to make the URL and the website user friendly.
  • Web developers need to keep track of backlinks...

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