A.
To Draw: The pay-off matrix based on the given data.
A.

Answer to Problem 1E
The payoff matrix can be observed in the later section.
Explanation of Solution
It is given that there are two firms in the market. And there are two given promotion kinds for the firms. Of this given data, the payoff matrix can be postulated as follows:
Firm H | |||
Extensive Promotion | Low Promotion | ||
Firm T | Extensive Promotion | $5 Million, $5 Million | $9 Million, $4 Million |
Low Promotion | $4 Million, $9 Million | $7.5 Million, $7.5 Million |
Introduction: A tool that can be used to simplify and present all the possible outcomes that pop up from a strategic decision is called payoff matrix.
B.
To describe: On the given condition, propose a principal advertising strategy and minimum payoff for the former company.
B.

Answer to Problem 1E
For any given strategy of later company, the principal advertising strategy for the former company is extensive promotion.
Explanation of Solution
As said, it is the extensive promotion that is principal advertising strategy for the former, because the firm’s payoff is higher under extensive promotion when compared to low promotion, for a given strategy of the later.
Supposing the former’s strategy is extensive promotion, the payoff will be $5M and the latter’s strategy is extensive promotion. Similarly, the payoff will be $9M when the latter’s strategy is low promotion.
By observing the above results, it can be concluded that the minimum payoff of the former company is $5M.
Introduction: A tool that can be used to simplify and present all the possible outcomes that pop up from a strategic decision is called payoff matrix.
C.
To describe: The principal advertising strategy and minimum payoff for the latter company.
C.

Answer to Problem 1E
Since the game can be observed as being symmetric for both the companies, it can be concluded that the principal advertising strategy of extensive promotion and a minimum payoff of $5M, for both the companies.
Explanation of Solution
By observing the payoff matrix or the given data of the two companies, it can be said that the companies are having a symmetric game. Thus, similar to the former company, the latter is also proposed to have an extensive promotion and a minimum payoff of $5M.
Introduction: A tool that can be used to simplify and present all the possible outcomes that pop up from a strategic decision is called payoff matrix.
D.
To describe: The reason firms involved may decide not to play their principal strategies.
D.

Answer to Problem 1E
The proper explanation with the intended decisions of the firms involved in the game on the following of the given condition is given in the next section.
Explanation of Solution
On the condition that the game is repeated in multiple decision-making periods, the firms involved in the game may choose to signal the other firm for readying it to cooperate for making the future stream of profits higher. Hence, it can be concluded that the firms involved in the game may not prefer to play their principal strategies while this game is being repeated in multiple decision-making periods.
Introduction: A tool that can be used to simplify and present all the possible outcomes that pop up from a strategic decision is called payoff matrix.
Want to see more full solutions like this?
Chapter 13 Solutions
Bundle: Managerial Economics: Applications, Strategies And Tactics, 14th + Mindtap Economics, 1 Term (6 Months) Printed Access Card
- Explain if any states are not a “friendly” place for tax preparers, payday lenders, title pawn lenders, and “credit approved” used car dealers to operate in and what they have done, regulation-wise.arrow_forwardExplain the regulation or lack of regulation of payday lenders, title pawn lenders, and “credit-approved” used car dealers in Alabama.arrow_forwardExplain why people should avoid the business model of payday lenders, title pawn lenders, and “credit approved” used car dealers.arrow_forward
- Explain why people fall prey to payday lenders, title pawn lenders, and “credit-approved” used car dealers.arrow_forwardPlease answer the following.arrow_forwardThe figure below shows the hypothetical domestic supply and demand for baseball caps in the country of Spain. Domestic Supply and Demand for Baseball Caps Price (€ per cap) 10 9 8 7 6 5 4 3 2 1 0 Spain Dd 10 20 30 40 50 60 70 80 90 100 Baseball caps (thousands per month) Suppose that the world price of baseball caps is €2 and there are no import restrictions on this product. Assume that Spanish consumers are indifferent between domestic and imported baseball caps. Instructions: Enter your answers as whole numbers. a. What quantity of baseball caps will domestic suppliers supply to domestic consumers? thousand b. What quantity of baseball caps will be imported? thousand Now suppose a tariff of €1 is levied against each imported baseball cap. c. After the tariff is implemented, what quantity of baseball caps will domestic suppliers supply to domestic consumers? thousand d. After the tariff is implemented, what quantity of baseball caps will be imported? thousandarrow_forward
- May I please have the solutions for the following assignment? as 2025arrow_forwardResponse to J.C. Ethics Statement Raising our products' global profile requires a firm commitment to doing the right thing by society and the environment. By switching to a more energy-efficient cloud architecture, BillRight Software, Inc. will reduce its carbon footprint while also ensuring the absolute security of all customer data. Fair labor standards, a diverse and inclusive workforce, and giving back to the communities where our employees live and work are some of our core values. Following local regulations, accepting cultural variances, and actively participating in community development projects are all ways our brand and product will uphold our ethical values globally (Corcoran, 2024; Kotler et al., 2023; Kotler & Keller, 2024; Solomon & Russell, 2024). How MKTG 525 Gets You Together with Classmates? Different points of view in dealing with classmates from many backgrounds exposes you to many points of view, ideas, and techniques. This variety enriches the learning…arrow_forward3. Case 2) Coal plants exit, and Solar generation enters the market Now, let's consider a scenario where the coal power plant (#1) shuts down and exits the market, and a solar generation facility is constructed. The capacity of the solar generation facility is the same as the coal power plant that went out of business. The generation capacities of this market are shown below, along with their MC. Table 3: Power Plant Capacity and Marginal Cost: Case 2 Plant # Energy Source Capacity (MW) MC (S/MWh) 2 Oil 100 90 3 Natural Gas 500 50 4 Nuclear 600 0 5 Solar 300 5 Note that the solar plant (#5) can generate electricity only from 7 AM until 5PM. During these hours, the plant can generate up to its full capacity (300 MW) but cannot generate any when unavailable. (a) Draw a supply curve for each hourly market (4AM, 10 AM, 2PM, 6PM). (b) Find the market clearing prices and calculate how much electricity each power plant generates in the hourly market (4AM, 10AM, 2PM, and 6PM). (c) Find the…arrow_forward
- Respond to L.R. To analyze consumer spending, you must review the macroeconomic indicators of Personal Consumption Expenditures (PCE) and Retail Sales over the past year. Selected Macroeconomic indicators Personal Consumption Expenditures (PCE) measure the value of household goods and services consumed and are a key indicator of consumer spending. - Retail Sales: This tracks the total receipts of retail stores and provides insight into consumer demand and spending trends. - Patterns over the past year: Personal Consumption Expenditures (PCE) Over the past year, PCE has steadily increased, reflecting consumer confidence and willingness to spend. The growth rate has been moderate, driven by wage growth, low unemployment rates, and government stimulus measures. However, inflationary pressures have also impacted real purchasing power, leading to a mixed outlook. - Retail sales have also experienced fluctuations but have generally trended upwards. After a…arrow_forward4. Case 3) Electricity demand increases due to increased EV adoption We will continue using the Case 2 supply curve (with the solar plant in operation) for this analysis. Suppose that electricity consumption from electric vehicles (EV) increases significantly. Consequently, electricity demand in the wholesale market increases at every hour. The new demand levels are shown in Table 5 below. The market operator has backup power plants (using natural gas) ready, with a total capacity of 300 MW and a MC of $100/MWh. Table 5: Hourly Demand (selected hours) Hour Demand (MWh) 4 AM 800 10 AM 1000 ... 2 PM 1100 ... 6 PM 1300 (a) Find the market clearing prices and calculate how much electricity each power plant generates in the hourly market (4AM, 10AM, 2PM, and 6PM). Is there a specific hourly market in which the market operator will need to dispatch backup generation? (b) Compare the Case 2 scenario with the Case 3 scenario in terms of CO2 emissions and average electricity price. Based on…arrow_forward2. Case 1) NG price decreases Now, suppose that the price of natural gas decreased substantially, causing the marginal cost of the NG power plant to decrease to MC = $35/MWh. The demand is the same as in Case 0. (a) Draw a new supply curve that reflects the MC change of the NG power plant. (b) Find the market clearing prices and calculate how much electricity each power plant generates in the hourly market (4AM, 10AM, 2PM, and 6PM). (c) What happened to the coal power plant? (d) Do you think the market outcomes (like average price) and the total CO2 emissions have improved under this Case 1 scenario (use the emissions data provided in the lecture slides)?arrow_forward
- Managerial Economics: Applications, Strategies an...EconomicsISBN:9781305506381Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. HarrisPublisher:Cengage Learning
- Survey of Economics (MindTap Course List)EconomicsISBN:9781305260948Author:Irvin B. TuckerPublisher:Cengage Learning




