MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
bartleby

Concept explainers

Question
Book Icon
Chapter 13, Problem 1AMK
Summary Introduction

To discuss: The manner in which price equation applies to the purchase price of gasoline, an airline ticket, and a checking account.

Introduction:

Price equation:

Price of products and services has a direct impact on company profit, which is calculated as Purchase price=(Final price(Allowances and discounts+additional fees)).

A purchase price is the money an individual pays for goods and services. It is the basis for an individual to know the profit or loss from the product sold.

Expert Solution & Answer
Check Mark

Explanation of Solution

Price equation to calculate purchase price:

Purchase price=(Final price(Allowances and discounts+additional fees))

Price equation for the purchase price of gasoline:

Price equation(Gasoline)=Pump priceCash discount

Price equation for the purchase price of airline ticket:

Price equation(Airline ticket)=(Coach fareSeasonal offers & off-peak discount+Premium & peak time flight)

Price equation for the purchase price of checking account:

Price equation(Cheaking account)=(Service chargeDiscount for checking balance+Pre check charges)

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Write the best answer in the blank.  Here is your word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Home Depot targets the Professional segment (e.g. contractors, builders etc). They purchase in bulk and generally have specific delivery requirements because of the types of products they purchase. Home Depot uses what basis of segmentation to target their “Pros”: _______________________
This print ad is targeting a consumer that most likely falls into this Maslow’s Hierarchy of Needs category:  a) Self-Actualization  b) Physiological Needs  c) Love and Belonging d) Safety and Security  e) None of the Above
Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept:  a) Looking Glass Self b) Influential Self  c) Ideal Self  d) Extended Self e) None of the above
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning