The different types of branded content and ways in which marketers use branded entertainment and support media, such as directories, out-of-home media and place-based media, to communicate with consumers. Introduction: Branded content is a marketing technique in which the consumers are allowed to make connection with the brand because of the content that has been created which is linked to the brand. Directories advertising is a kind of brand entertainment which the marketers use to connect with the people because consumers often go through a directory before making a buying decision. Marketers use out-of-home media platforms such as some specific public places where the customers will be exposed to a huge amount of advertisements. In place-based advertising, marketers use different types of places such as Arena and stadiums, Cinema halls, etc. to target a specific type of audience and advertise their products.

Question

Want to see the full answer?

Answer 1

Question

Chapter 13, Problem 13QA

Summary Introduction

To determine: The different types of branded content and ways in which marketers use branded entertainment and support media, such as directories, out-of-home media and place-based media, to communicate with consumers.

Introduction:Branded content is a marketing technique in which the consumers are allowed to make connection with the brand because of the content that has been created which is linked to the brand.

Directories advertising is a kind of brand entertainment which the marketers use to connect with the people because consumers often go through a directory before making a buying decision.

Marketers use out-of-home media platforms such as some specific public places where the customers will be exposed to a huge amount of advertisements.

In place-based advertising, marketers use different types of places such as Arena and stadiums, Cinema halls, etc. to target a specific type of audience and advertise their products.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Please provide answer

What steps must a business take to implement a program of social responsibility? Provide an example of a business who has done so.

A service that I use often is Apple music, which is a subscription-based music streaming service. It allows users to stream millions of songs from artist all over the world. Apple music targets music enthusiasts who prioritize having access to vast music library and high-quality audio. Apple Music also targets students and young adults who are looking for affordable and on demand music streaming options. I believe the younger adults offer the most capacity for growth because a lot of the music today is created for the younger adults this is why apple music offers a student plan targeting the younger demographic. Spotify is Apple Music's biggest competitor, and it holds a much greater market share than Apple Music. Apple Music is very appealing to Apple users, so I believe as apple users increase so will the popularity of this service. Propose one primary research opportunity this summary could use to fill in the gaps of this research with justification.