EBK EXCELLENCE IN BUSINESS COMMUNICATIO
11th Edition
ISBN: 9780100665934
Author: BOVEE
Publisher: YUZU
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Chapter 13, Problem 13.3AYK
Summary Introduction
To determine:
Whether to include the names and addresses of other clients for whom I have recently built similar facilities, as references, when submitting a solicited proposal to build a small shopping center, and where I would include these references?
Introduction:
References are additional information on other clients names and address of which the particular company has built similar facilities. More often this is a supporting document which adds value and security to the customer to have trust on the business. If the business has provided this service to reputed companies then it adds greater value. So based on different ideas the area where this should be included will be discussed.
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