Gen Combo Ll Financial Accounting: Information For Decisions; Connect Ac
Gen Combo Ll Financial Accounting: Information For Decisions; Connect Ac
9th Edition
ISBN: 9781260260779
Author: Wild
Publisher: MCG
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Chapter 13, Problem 10E
Summary Introduction

Concept Introduction:

Profit Margin Ratio:

Profit Margin Ratio is a profitability ratio that represents the percentage income earned on the sales. The formulas to calculate the Profit margin is as follows:

  Profit Margin = Net IncomeSales 

Return on assets/ investment is a profitability ratio that represents the percentage return on the investment made. It is calculated by dividing the Net Income by the Average total assets. The formulas to calculate the ROI are as follows:

ROI= Operating income  ÷Average total assets

To calculate: the profit margin ratio, total asset turnover, and return on total asset ratio for the year 2018 and 2017 and comment on the results.

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