CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 12.6, Problem 1LO
Summary Introduction
To differentiate : The product mix breadth and product line depth.
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
A cluster of total product items and lines, which a particular seller grants for sale is a product mix. The product mix of a firm has four major dimensions, they are depth, length, consistency, and width.
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