EBK CONTEMPORARY MARKETING
EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 12.1, Problem 1LO
Summary Introduction

To identify : The 4 strategies for new product development.

A product life cycle defines the progress of a new product over a period of time. This concept includes 4 stages known as introduction, growth, maturity and decline.

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Students have asked these similar questions
Describe the main stages involved in new product development?
Discuss two societal considerations for product development.
Discuss why each step of the new product development process is important.
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