Is the success of particular salespeople creating a situation where customers are more loyal to the salesperson than the store itself. Case summary: Lauren Brewster developed a new more customer friendly experience in her store.

Question

Please original work Background information: Often the challenge in using predictive models boils down to understanding the nature of cause and effect. Although statistical analysis might reveal that two observable events tend to happen at similar times, it does not necessarily mean that one event “causes” the other. What is more important: to understand what will happen next or why it will happen? What implications does your answer have for CRM design? Please cite in text references and add weblinks

Answer 1

Question

Chapter 12, Problem 3CFCA

Summary Introduction

To determine:

Is the success of particular salespeople creating a situation where customers are more loyal to the salesperson than the store itself.

Case summary:

Lauren Brewster developed a new more customer friendly experience in her store.

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