EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
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Chapter 12, Problem 3CCS
Summary Introduction
Case summary:
Company G gives more importance for innovation and Company G’s should spend at least one day per week on creativity. The innovation of Company G starts from google maps to now latest google glasses. The initial rollout of Company G glass is only limited to a few peoples primarily due to its high price. Secondly, Company G required people to register for the chance to get the set. The slow, measured rollout benefits Company G in many ways like it decreases the supply of available make a perception that this product is highly popular and makes excitement among the customers.
Company G introduces this product intending to support busy business professional who thinks that taking a phone from the pocket is unproductive but those section of peoples also uses this glass for more casually. Company G comes out with this product by concentrating tech-savvy peoples but the consumer base is more consist of buying due to the curiosity. The negative picture makes the Company G withdraw all active social media pages and many observers proclaim that the death of Company G glass.
Company G comes out with the latest version of glass and the expectation of glass rose well above nay potential benefits that it was even designed to offer at that point in its life cycle. Today it has no comment and even though there is a team with two managers to focus on developing the Company G glass. The modern developed world highly loves their personal technology.
To discuss: What can later entrants into the wearable technology market learn from Company G’s new product information.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
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