Chapter 12, Problem 31PS

Summary Introduction

Case summary:

Mary Smith is an analyst of Bank of Ireland, hired for analyze wineries of French wine industry and present a report for examines competition on wineries market. Mary Smith analyzed past five years record and examine profit margin, market share and cost management system. Mary smith identified four major French wineries available for wine industry and made a table for characteristics of such areas. After examination of records available, Mary smith identified few key points about the bargaining power of buyers of French consumer. Mary Smith presented draft report to Mr. Ron VanDriesen for review. Mr. Ron VanDriesen reviewed report and discussed about the strength and weakness of such areas. Then Mr. Ron VanDriesen asked Mary smith for few correction in report and few matters for further analysis.

Character in this case:

Mary Smith, Mr. Ron VanDriesen

Adequate information:

Mary Smith is analyst of Bank for analyzing wine industry.

To determine:

The most likely area on which the west winery will focus on to make its wine products different from the others.

Introduction:

As per smith's report, the differences of west winery products are due to its different attribute. West winery has highest sales and cost leadership area. Most of the business area of west winery is U.S.