Chapter 12, Problem 1RQ

(a).

Summary Introduction

To determine: The program objective and the target market for the health and fitness setting in the worksite.

Introduction: The worksite fitness program has shown considerable growth in the past years. The number of employers offering worksite health and fitness program has been increasing gradually. The companies providing health and fitness program have shown considerable growth in the past.

Explanation of Solution

The objective of the health and fitness program at the worksite is to improve the health of the employees. A healthy worker tends to be more productive and less absent and also they require lesser health care costs. Hence, it is beneficial for the companies to promote the health and fitness program in their offices. The target market of the health and fitness program at the worksite are the companies with a large number of employees.

(b)

Summary Introduction

To determine: The program objective and the target market for health and fitness in commercial settings.

Introduction: The commercial settings can be divided into two categories: sale-based facilities, and retention-based facilities. Commercial settings offer similar health packages offered by many of the workplaces. Commercial settings may cater to a niche market, or they may cater to general customers.

Explanation of Solution

The objective of health and fitness program in the commercial setting is to generate profit. Commercial settings compete for customers to generate profits. The primary target for commercial settings are as follows:

• People who are exercising but need a place to do so at their own time.
• Customers that need niche programs such as women fitness, yoga, personal training, and dance.
• Special customers like children, individuals with chronic diseases, cancer survivors, adults and pre- or post-natal women.

(c)

Summary Introduction

To determine: The program objective and the target market for the health and fitness in the community settings.

Introduction: The community setting includes the health and fitness facilities in the nonprofit organizations and the city parks, and recreation centers. It may also include facilities in churches, universities, and apartment complexes.

Explanation of Solution

The objective of the health and fitness program in a community setting is to fulfill the specific community need. The major target for the community settings is specific community group. For example, some nonprofit organizations offer diabetes prevention program targeted to high-risk individuals of the community.

(d)

Summary Introduction

To determine: The program objective and the target market for the health and fitness in the clinical settings.

Introduction: The clinical setting includes the hospitals, medical centers, physiotherapy clinics, and sports medicine facilities.

Explanation of Solution

The objective of the health and fitness program in a clinical setting is to help each patient have access to medical facilities and to handle their medical conditions properly. Further, the clinical settings also aim to provide medical assistance to the patients, so that they can avoid expensive medical procedures in the future. The target markets for clinical settings are people with prediagnosed problems and medical professionals. They also cater to the demand for preventive screening, childbirth, chronic disease management, weight management, and nutritional counseling.

(e)

Summary Introduction

To determine: The program objective and the target market for the health and fitness in the population settings.

Introduction: Some of the major noncommunicable diseases occur due to lifestyle choices that the population makes. A large part of this setting includes the local health departments and state agencies.

Explanation of Solution

The objective of the health and fitness programs in the population settings is to reduce the burden of disease in the population. The health and fitness programs in the population setting do not work in the one-to-one interaction. However, they are focused on the entire community that may include a city, state, country or a nation.