ECO 2020 INCLUSIVE ACCESS
21st Edition
ISBN: 9781260564617
Author: McConnell
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 12, Problem 1RQ
To determine
Relevance of Monopoly .
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Price
Quantity
$26
0
The marketing department of
$24 20,000
Johnny Rockabilly's record company
$22
40,000
has determined that the demand for his
$20
60,000
latest CD is given in the table at right.
$18
80,000
$16
100,000
$14
120,000
The record company's costs consist of a $240,000 fixed cost of recording the CD, an $8 per CD variable cost of
producing and distributing the CD, plus the cost of paying Johnny for his creative talent. The company is
considering two plans for paying Johnny.
Plan 1: Johnny receives a zero fixed recording fee and a $4 per CD royalty for each CD that is sold.
Plan 2: Johnny receives a $400,000 fixed recording fee and zero royalty per CD sold.
Under either plan, the record company will choose the price of Johnny's CD so as to maximize its (the
record company's) profit. The record company's profit is the revenues minus costs, where the costs include the
costs of production, distribution, and the payment made to Johnny.
Johnny's payment will be
be
under plan 2 as…
Which of the following is the best example of perfect price discrimination?
A. Universities give entry scholarships to poorer students.
B. Students pay lower prices at the local theatre.
○ C. A hotel charges for its rooms according to the number of days left before the check-in date.
○ D. People who collect the mail coupons get discounts at the local food store.
○ E. An airline offers a discount to students.
Consider the figure at the right. The profit of
the single-price monopolist
OA. is shown by area D+H+I+F+A.
B. is shown by area A+I+F.
OC. is shown by area D + H.
○ D. is zero.
○ E. cannot be calculated or shown with just the
information given in the graph.
(C)
Price ($)
B
C
D
H
FIG
шо
E
MC
ATC
A
MR
D = AR
Quantity
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