
Concept explainers
The B2C (Business-to-Consumer) e-commerce business model is an online exchange or transaction of information or services conducted directly between a company and consumers.
Hence, the correct answer is option “C”.

Explanation of Solution
Business-to-Consumer Business Model:
- B2C is the acronym for Business-to-Consumer business model.
- The B2C e-commerce business model is an online exchange or transaction of information or services conducted directly between a company and consumers.
- Most of the B2C selling takes place at the online stores.
- An example of online B2C model is Amazon.com (http://www.amazon.com) and that of a traditional B2C business model is Sears (http://www.sears.com).
Explanation for incorrect options:
B2B:
B2B is the acronym of Business-to-Business business model. The B2B e-commerce business model is an online exchange or transaction of information or services conducted directly between two companies.
Hence, the option “A” is wrong.
BTC:
The B2C (Business-To-Consumer) e-commerce business model is an online exchange or transaction of information or services conducted directly between a company and consumers.
Hence, the option “B” is wrong.
C2B:
The C2B (Consumer-To-Business) is a business model where the consumer or end-user makes products or services that are consumed by the businesses.
Hence, the option “D” is wrong.
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Chapter 12 Solutions
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