BUSN
BUSN
11th Edition
ISBN: 9780357302453
Author: Marcella Kelly; Chuck Williams
Publisher: Cengage Limited
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Chapter 12, Problem 1LO
Summary Introduction

To discuss: The meaning of the product and identify the classification of products.

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Explanation of Solution

Product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need of consumers.

The product is classified into two categories based on the user type are as follows:

  1. 1. Consumer goods
    • Convenience products
    • Shopping products
    • Specialty products
    • Unsought products
  2. 2. Industrial goods
    • Raw material
    • Components parts
    • Installation
    • Accessory and equipment
    • Operating supplies

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