BUSN 10 -TEXT
10th Edition
ISBN: 9781337116701
Author: Kelly
Publisher: CENGAGE L
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Chapter 12, Problem 1LO
Summary Introduction
To discuss: The meaning of the product and identify the classification of products.
Expert Solution & Answer
Explanation of Solution
Product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need of consumers.
The product is classified into two categories based on the user type are as follows:
- 1. Consumer goods
- Convenience products
- Shopping products
- Specialty products
- Unsought products
- 2. Industrial goods
- Raw material
- Components parts
- Installation
- Accessory and equipment
- Operating supplies
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Chapter 12 Solutions
BUSN 10 -TEXT
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