M: Management
5th Edition
ISBN: 9781259732805
Author: Thomas S Bateman, Scott A Snell, Robert Konopaske
Publisher: McGraw-Hill Education
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Chapter 12, Problem 1DQ
Summary Introduction
Case summary: Organizations are progressively separating themselves by marketing new items and services that are planned with a social or ecological message. Directors regularly approach inventive cross-functional groups from design firms like Company I and Company C. In order to serve corporate customers, these plan groups are progressively working with socially arranged organizations like establishments and nongovernmental organizations or NGOs to help them all the more adequately satisfy their missions. The objective is to utilize structure as an approach to carry creative answers for complex issues, such as furnishing the devastated in creating nations with fundamental health
Characters in the case: Company I and Company C.
To discuss: The reasons on companies like Company P are launching new products and services to have social impact.
Summary Introduction
To discuss: The other examples of product and services that are used to design in a similar fashion.
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